Mission & Vision

Our Mission

  • To become a leading TMT manufacturing company in India
  • To consistently enhance our competitiveness and deliver world-class products to our customers
  • To practice highest standards of corporate culture
  • To be a partner in nation building and contribute towards India’s economic growth
  • To promote a work culture that fosters learning, individual growth, team spirit and creativity to overcome challenges and attend the ultimate objective

Salient Features

  • First integrated steel producer in private sector in the state of Odisha in mid corporate sector through secondary steel making route
  • Strongest brand presence in the TMT rod segment of steel market in the state of Odisha
  • Market leader in TMT rods in Odisha since two decades and aims to become a market leader in India


  • Cost advantage because of captive power generation from waste heat of KILN
  • Total integrated facilities leading to value addition
  • Availability of sufficient infrastructure, man power and almost 23 years of experience of the promoters in steel making
  • Availability of cost effective funds through banks and financial institutions due to goodwill created in the past 23 years