Mission & Vision
Our Mission
- To become a leading TMT manufacturing company in India
- To consistently enhance our competitiveness and deliver world-class products to our customers
- To practice highest standards of corporate culture
- To be a partner in nation building and contribute towards India’s economic growth
- To promote a work culture that fosters learning, individual growth, team spirit and creativity to overcome challenges and attend the ultimate objective
Salient Features
- First integrated steel producer in private sector in the state of Odisha in mid corporate sector through secondary steel making route
- Strongest brand presence in the TMT rod segment of steel market in the state of Odisha
- Market leader in TMT rods in Odisha since two decades and aims to become a market leader in India
Advantages
- Cost advantage because of captive power generation from waste heat of KILN
- Total integrated facilities leading to value addition
- Availability of sufficient infrastructure, man power and almost 23 years of experience of the promoters in steel making
- Availability of cost effective funds through banks and financial institutions due to goodwill created in the past 23 years